Lefferts Partners with Cervera for its New Condominium Tower, 72 Park
Lefferts, a real estate development firm specializing in high-quality residential and commercial properties in Miami and New York City, has announced market brokerage leader Cervera Real Estate will be the exclusive sales and marketing partner for its new condominium tower, 72 Park, in Miami Beach, just south of Surfside. Slated for completion in early 2024, this will be the first new luxury tower on Miami Beach to permit vacation (or short-term) rentals and will offer 206 units ranging from 470 to 1,177 square feet with prices starting from the $700,000s. The topping-off ceremony for 72 Park is estimated to take place in July 2023.
Located at 580 72nd St., the stunning 22-story project by national architecture firm Built Form is centrally located within a pedestrian-friendly neighborhood where residents and guests can enjoy the best of both worlds: a peaceful, charming beachside community alongside the excitement of Miami Beach with instant access to recreation, restaurants, retail, music, arts and culture. When complete, the luxury tower will offer residents spectacular 360-degree views extending from the Atlantic Ocean to the Intracoastal Waterway, including Downtown Miami.
The luxury condominium is conveniently located on the park, just steps away from the beach, the Miami Beach Tennis Academy; North Shore Park, a sprawling indoor and outdoor sports and recreation complex featuring 12 tennis courts, pickleball and two baseball fields; the Miami Beach Bandshell outdoor amphitheater; a historic cultural center; Normandy Shores Golf Club; and the new Miami Beach Aquatic Center and Park, which will house an Olympic-size pool, a community library, a fitness center, a three-acre park and 10,000 square feet of retail. Beach service is provided for residents, including transportation and complimentary use of recreational equipment such as Boogie Boards, paddleboards, bikes and more.
“Where coastline meets culture, 72 Park embraces the spirit of the existing beachside community while introducing state-of-the-art amenities and exciting new retail and restaurant brands to the thriving neighborhood,” said Jim Hedden, chief development officer of Lefferts. “This spectacular property is the genesis of Lefferts’ commitment to further enhancing the local Miami Beach community, and we are eager for its completion in early 2024.”
With interiors and landscapes designed by Urban Robots Associates, the LEED Gold-certified condominium tower includes Jr., one-, two-, and three-bedroom units that combine luxury and style with spacious floor plans, high ceilings, deep balconies, Italian cabinetry, imported stone and energy-efficient appliances. All units will be offered fully furnished and will include floor-to-ceiling, impact-resistant glass; keyless entry with SALTO and smart access controls; individually controlled and energy-efficient central AC and heating systems; premium bathroom fixtures, hardware and accessories. Advanced smart building features include high-speed, fiber-optic Wi-Fi access throughout and five high-speed passenger elevators with access control.
The property also features 64,000 square feet of luxurious amenities for residents, including an expansive 35,000-square-foot amenity deck with nearly an acre of lush, tropical landscaping; a 150-foot-long resort-style pool with cabanas; a bar and lounge with indoor-outdoor seating; a state-of-the-art fitness center with yoga lounge; 24/7 coworking lounge with private “pods”; kids playroom; private outdoor barbecue area; a private rooftop featuring a sun deck with dining areas and grills; and an outdoor screening area for movie nights and sporting events.
Other building features include a double-height lobby with wrap-around floor-to-ceiling windows showcasing 8,500 square feet of prime, ground-floor retail space, including the forthcoming Roberta’s restaurant and pizzeria by two-Michelin-starred chef Carlo Mirarchi.
“We are thrilled that Lefferts has selected Cervera Real Estate as its sales and marketing partner for 72 Park,” said Alicia Cervera Lamadrid, principal and managing partner for Cervera Real Estate. “Since its inception, Cervera has provided real estate developers with a full-service platform for positioning, marketing and selling new developments, and we are excited to introduce this spectacular property that offers buyers something they have long been looking for on Miami Beach, residences that can be used year-round or rented on a short-term basis. We are excited for the potential buyers and look forward to deepening our relationship with Lefferts, a developer demonstrating its commitment to this community.”
The project at 72 Park is one of four residential developments Lefferts is spearheading as part of its long-term commitment to revitalizing this Miami Beach neighborhood and ushering in a new era of investment and growth for one of the most desirable oceanfront communities.
Lefferts, whose impressive portfolio includes luxury apartment buildings, mixed-use developments and high-end retail spaces, prides itself on creating vibrant, dynamic properties that enhance communities and contribute to their economic growth and development. The firm is applying its more than 20 years of residential and commercial real estate expertise to revitalize the heart of Miami Beach, located just south of Bal Harbour and Surfside and north of the iconic Fontainebleau Miami Beach. The pedestrian-friendly neighborhood is within walking distance of the beach and features Miami Modernist (MiMo) architecture and ample green space, including North Shore Open Space Park, the largest park in Miami Beach, which recently underwent a multimillion-dollar renovation.
For more information, visit 72Park.com.
