Miami-Based Restaurant, Pura Vida, Opening 1st NJ Location in Hoboken
news
Pura Vida, a popular Miami-based fast-casual restaurant, will open its first New Jersey location here in Hoboken. A source close to the project confirmed the company’s plans to open in in the Mile Square. While details are limited on the exact location, this healthy, upscale spot has already made its way from Florida to NYC in recent months, and has set its sights on Hoboken as its next focus. Read on for more about Pura Vida Miami’s first New Jersey location in Hoboken, New Jersey.
About Pura Vida Miami
Pura Vida was founded in Miami in 2012 and has since expanded to 20+ Florida locations due to its popularity in the Sunshine State. The brand now also has locations in New York and California. Currently, it has plans for 10 NYC locations, with five already open. The first location, in Nomad, opened in summer 2024. The fifth location, in Bryant Park, opened this summer 2025.
Read More: Signage Spotted for Pure Green in Former Cafe Unibread Space in Hoboken
The brand is known for its commitment to wellness and sustainability. Per the company’s website,
“We craft every menu item to meet today’s fast-paced lifestyle needs with an emphasis on colorful plates filled with fruits, vegetables, and proteins. We believe in eating balanced nutritional meals that are tasty and satisfying. By championing the use of premium whole ingredients as the standard of our values, we are able to consistently offer our guests an exceptional dining experience, promoting a truly attainable & conscious approach to food, that is part of our everyday healthy lifestyle.”
The company’s approach to sustainability is multifaceted, from composting food waste to using eco-conscious products in the restaurants.
The Menu
Pura Vida Miami is known for its all-day breakfast menu and its extensive menu of health-conscious items such as smoothies and acai bowls. There is also a coffee bar stocked with several dairy-alternative milk products. Items like sandwiches and salads can be customized with different proteins, including salmon, tuna, chicken, and eggs. There is a kids’ menu as well. Many items throughout the menu can be prepared gluten-free, including wraps and sandwiches. There are many vegan and vegetarian options.
The bagels served at Pura Vida are sourced from Apollo Bagels, which is also opening its first Hoboken location this year. Other retail locations coming soon to the Mile Square include Van Leeuwen, Stretch Med, and more, with spots like Abercrombie & Fitch as well as Forum Coffee recently making their debut in town.
See More: New Organic Juice Bar Opening in Montclair on 8/1
Follow @thehobokengirl on Instagram + TikTok for the latest Hoboken and Jersey City updates, sign up for our weekly newsletter here that shares everything you missed each week, and check out our events calendar, which has over 100+ events weekly to peruse.
