Miami Heat Unveil Latest ‘City Edition’ Jerseys
Jimmy Butler models the latest “City Edition” jerseys, part of the Heat’s “Miami Mashup, Vol. 2”
The Miami Heat joined all 30 NBA teams in unveiling their latest “City Edition” jerseys, as part of the league’s partnership with Nike. The jerseys are included in a larger overall collection of merchandise that includes jerseys, shorts and other apparel named “Miami Mashup,” which was first produced by the team last year.
This year’s edition, marketed as “Vol. 2” of the “Mashup” line, is a variation of the last year’s style with a white base color. The “Mashup” apparel is unique across the NBA in that players and fans can customize the numbers that are added to the jersey, “providing an immersive customer experience,” explains Michael McCullough, Miami’s Executive Vice-President and Chief Marketing Officer.
The team offers 12 different numerical styles representing key moments in the franchise’s 35-year history, such as the team’s highly successful “Vice” color scheme and an homage to the Miami Floridians, the short-lived ABA team. A total of 12,656 combinations are available to provide a variety of options for customers.
12 different numerical styles are available for customers to choose from, offering over 12,000 … [+]
The “Mashup” jerseys also feature unique design elements with historical significance, such as the “15 Strong” label, a reference to the locker-room motto that helped solidify the team’s quests for their first championship in 2006, or the gold piping that is symbolic of the gold ropes brought out just before Ray Allen’s game-tying shot in Game 6 of the 2013 NBA Finals, which Miami would go on to win for their third championship.
Players will wear the new edition jerseys for a total of 21 upcoming games (both at home and on the road) starting November 10 when the Heat host the Charlotte Hornets. The court, too, will be redesigned and follow the same aesthetic qualities utilized in the uniforms.
Apparel can be designed and purchased at kiosks located at FTX Arena as well as any of the team’s five retail outlets throughout South Florida, including one at Miami International Airport.
The Heat regularly tops the NBA in retail sales and sold the most “City Edition” jerseys in a single season when they introduced the “Mashup” line in 2021. “I think what sets our approach to “City Edition,” apart from anyone else in the NBA, is our ability to execute, which you’ve obviously seen, but also that we’ve fully recognized the opportunity to not just create another uniform and put it out there and really hope that people like it, but that we have built a solid business around the program,” says Jennifer Alvarez, the team’s Senior Vice President of Brand and Chief Creative Officer. “When we launch City Edition, in addition to the jersey, there’s over 100 other merchandise items that are available for fans to buy. That’s what teams aren’t willing to do. We invest in it because we know that the retail opportunity is there.”
All merchandise became available for sale at 12:01 AM EST via the team’s website.
