Inside The Standard and Rosso Development Miami Art Week Soiree Launch Of The Standard Residences — PROFILE Miami
The Standard Residences, Midtown Miami, kicked off Miami Art Week in style with an afternoon bayfront soiree at The Standard Spa Miami Beach, on the Venetian Islands. Hosted by The Standard International Executive Chairman, Amar Lalvani and Founder & CEO of Rosso Development, Carlos Rosso, the afternoon waterside soiree showcased a preview of the iconic hotel brand’s first ever residences, offering the opportunity to live The Standard’s distinctive lifestyle, which to date has only been available at its hotels. The Standard Residences, Midtown Miami re-imagines pied-à-terre-style living in South Florida’s most walkable neighborhood, featuring design by award-winning firms Arquitectonica and Urban Robot. The building will rise in the heart of Midtown Miami and blend culture, community and style with world-class design, amenities and service.
Hospitality and real estate pioneers Standard International and Rosso Development, in collaboration with Alex Vadia’s Midtown Development, launched sales of The Standard Residences, Midtown Miami and the project is already over 30% reserved in roughly a weeks time. The 12-story building is located will be located in the heart of Midtown Miam. It will feature 228 pied-à-terre-style residences ranging from studios to two bedrooms, all designed and finished with The Standard’s distinctive touch. In the “anything but Standard” fashion, the building will be the first property in the area to recognize the emerging Flexible Living movement, allowing owners to lease out their units for terms as short as one month.
The Standard Residences, Midtown Miami is designed by Arquitectonica and Urban Robot. The building’s façade draws inspiration from the urban enclave’s storied past while connecting with the new energy of the neighborhood. Residences will range in size from 432 square feet to 965 square feet and will express the ethos for which The Standard is known, meticulously designed interiors that provide that balance of style and functionality. Finishes include light wood plank tile flooring, gourmet kitchens with custom Italian cabinetry and Bosch appliances, while oversized bathrooms showcase stone vanities and double-suite rain showers.
In step with other Standard properties, residents will enjoy thoughtfully designed social spaces and amenities spanning 34,000 square feet across five floors. The expansive lobby will inspire residents to connect, work and play – with lounge areas and a Café. A lushly landscaped rooftop creates an elevated outdoor experience with a 60-foot, resort-style sunset pool, and signature rooftop restaurant and bar reminiscent of the vibe The Standard pioneered from LA to New York to London.
Wellness offerings include a state-of-the-art sweat room and fitness center, an infrared sauna, an indoor pickleball court, and yoga and stretch studios. A social floor features a karaoke bar and screening room, while co-working spaces include a private boardroom and zoom rooms. A pet spa rounds out The Standard Residences’ anything but standard amenity package. In addition, the ground floor of the property will showcase 10,000 square feet of retail boutiques selected by The Standard’s in-house team.
A dedicated Standard concierge will be available around the clock to assist owners and direct cultural and community programming. Residents will also gain access to The Standard’s “Friends with Benefits” program, which earns them preferred pricing at all The Standard hotel properties around the world.
The Standard Residences will be located at 3100 NE 1st Avenue, Miami, FL 33137. The project is set to break ground in 2022 with expected completion by mid-2023.
Images via World Red Eye
