Royal Caribbean Becomes FIFA Miami’s Sponsor
Royal Caribbean is the Official Miami World Cup 2026 Host City Supporter of the FIFA World Cup 2026.
Royal Caribbean will offer an interactive fan zone at the FIFA Fan Festival Miami at Bayfront Park, offer behind-the-scenes stadium tours, provide an entertainment act for the festival and more as fans gather to discuss the tournament, meet some of the amazing players and spend time with family and loved ones in a celebration of soccer.
“As a leading vacation brand shaped by this city’s unstoppable energy for more than 50 years, Royal Caribbean is proud to serve as the first Official Miami Host City Supporter for the FIFA World Cup 2026,” said Royal Caribbean Group Chairman and CEO, Jason Liberty. “With the World Cup creating once-in-a-generation momentum across South Florida, we’re excited to bring our spirit of innovation and hospitality to help welcome fans, families and visitors from around the world. Together with the Host Committee, we look forward to creating unforgettable experiences that will leave a lasting legacy for our community long after the final whistle.”
The schedule for the 2026 World Cup was released on December 5, sparking a booking frenzy across North and South America, with host cities like Philadelphia, Boston, Atlanta, and Kansas City seeing sharp increases in bookings during the first weeks after the schedule was released.
Gen Z and family travelers are leading the charge in booking, according to new data from Airbnb.
The FIFA World Cup will begin on June 11, 2026, and feature 48 countries competing for the championship. The victorious team will play its last game for the title just outside of New York City on July 19, 2026.
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