The Drum expands in the US: new Miami base signals bold growth across the Americas
The Drum is making a major move in its US journey – our editor-in-chief and co-founder, Gordon Young, is now calling Miami home. But this isn’t just about a change of office – it’s a strategic play to supercharge our presence in the US and deepen our engagement across the Americas.
As the world’s biggest marketing platform, The Drum has long had an established readership in the US. Now, we’re doubling down, embedding ourselves in the heart of a country that sets the global agenda for media, marketing, and technology. Our new base in Miami is a launchpad for our ambitious growth across the region.
Why Miami?
Miami isn’t just a city with great weather – it’s one of the most dynamic business hubs in the United States. The numbers tell a compelling story:
- Post-pandemic, Miami ranked eighth out of 900 US cities for new business creation, solidifying its reputation as an entrepreneurial powerhouse.
- It leads the nation in tech job migration, drawing top talent and major companies eager to innovate.
- Forbes recently named it the happiest city in the US – and that energy is infectious.
- It’s the gateway to Latin America, connecting the US to some of the most exciting and fast-growing markets in the world.
- Wynwood and other creative districts are booming, making Miami a hub for marketing, media, and tech innovation.
“Miami has an incredible energy right now, but this move isn’t just about Miami – it’s about our full-scale commitment to the US and the Americas,” says Gordon Young. “The shifts driving marketing, media, and technology are happening here first, and we want to be right at the center of it.”
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A major milestone for The Drum
This expansion marks a turning point for The Drum as we build on our strong and growing US audience.
“This is a big moment for us,” says Diane Young, The Drum’s chief executive. “We’ve been steadily increasing our presence in the US, and now we’re ready to take things to the next level. With Gordon’s relocation, we’re making a long-term commitment to providing even stronger coverage, deeper industry connections, and more opportunities for our partners across the region.”
Joining Gordon in Miami is James Wilson, who will lead our commercial operations in the US. Together, they bring an unparalleled combination of industry experience, insight, and energy.
Expanding our coverage across the Americas
The Drum has always been committed to reporting on the conversations that shape marketing, technology, and business. Now, with our expanded US presence, expect even more in-depth analysis, sharper insights, and greater access to the people making waves in the industry.
“I was at CES and Davos this year, and the excitement around AI, media, and technology was undeniable,” says Gordon. “We’re here to help our audience navigate these shifts – not just in the US, but across Latin America and the world.”
Expect on-the-ground reporting from all the major industry events, including CES, SXSW, Cannes, and beyond. We’re also diving deeper into the creative and tech economy across North and South America, bringing fresh perspectives and insights from leaders shaping the future.
Get involved
To kick things off, The Drum will unveil the US research from the World Creative Rankings this February and, in April, will publish a major special feature on Miami’s creative and tech economy.
If you want to be part of this exciting chapter – whether you’re in Miami, New York, LA, Chicago, or anywhere across the Americas – let’s talk.
Drop us a line at US.editorial@thedrum.com. We’re ready to connect, collaborate, and give this exciting and talented community the global voice it deserves.
The Drum’s US expansion is just getting started. Stay tuned – big things are coming.
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