Pop-Tarts Bowl: Cole Cubelic dons costume, makes hilarious entrance for Miami vs. Iowa State
The Pop-Tarts bowl has not hesitated to capitalize on their marketing opportunities in their bowl the past few years. And they’ve had a lot of fun doing it. This year, the bowl has taken things to new heights, not only with three different flavored “mascots”, but they’ve painted the sidelines with sprinkles and added wrapping paper to the goal posts. And sideline reporter Cole Cubelic didn’t hesitate for his chance to get in on the fun. Not only did he dress up as a pop tart, but when he made his entrance, he had a bunch of pop tart boxes stacked up on the table and knocked them over with his outfit. He’s his entrance for the 2024 version of the Pop-Tarts Bowl between Iowa State and Miami.
The marketers at the Pop-Tarts Bowl have gone all out yet again. This year, the MVP of the game will get to choose between three different flavors of Pop-Tarts. They’ll choose the one they want to put in the giant toaster and eat (Wild Berry, Hot Fudge Sundae, and Cinnamon Roll). The trophy has a fully functioning toaster built into the top of it to put Pop-Tarts in.
Pop-Tarts and other Pop-Tarts related items will be available for fans at the concessions.
