Inter Miami confirm Royal Caribbean front-of-shirt sponsorship
Inter Miami have confirmed Royal Caribbean as their new front-of-shirt partner for the 2024 Major League Soccer (MLS) season.
Contract:
- Pair agree expanded deal
- Royal Caribbean to continue to receive in-stadium branding, as well as working with Inter Miami on in-match content, fan zone activations, and social and digital content
- Local community initiatives and experiences on Royal Caribbean ships also being planned
Context:
Inter Miami’s 2024 home shirt, which featured the Royal Caribbean logo, had been leaked last month. The cruise line company had already been announced as Inter Miami’s main club partner and official vacation partner in August 2023, in addition to naming the team’s star player Lionel Messi as the official icon of its new ship, Icon of the Seas.
Confirmation of Royal Caribbean as Inter Miami’s new front-of-shirt partner sees it take over from cryptocurrency firm XBTO, which signed a deal in 2021 valued at US$4 million to US$5 million per year.
Comment:
“Today marks a significant moment in an authentic partnership between two South Florida-based powerhouses, both deeply committed to the community we proudly call home,” said Inter Miami chief business officer Xavier Asensi.
“We eagerly anticipate our players taking the field and sporting the Royal Caribbean logo on our iconic jerseys in front of our incredible fans at our stadium, across the country and around the globe.”
Coming next:
Inter Miami continue their preparations for the new MLS season with a friendly against Saudi Arabia’s Al Hilal on 29th January.
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