Technology, Open Houses and Adding New Clients

A pen and pencil is old school. Apps can register open-house visitors and empower agents to keep in contact with a larger pool of interested homebuyers.

MIAMI – Rather than rely on paper and pencil to register guests at open houses, apps can help real estate professionals increase their bottom lines through follow-up tools that turn visitors into clients.

• Spacio is basically an integrated CRM (customer relationship management) builder that requires little agent effort. It collects social media data on open-house guests, automates email follow-up and provides customizable seller reports, among other things.

• Curb Hero is a free, simple digital open-house sign-in app that allows real estate professionals to place their logo on it, and customize questions and follow-up messaging. It also provides social media marketing tools, such as a “link in bio” feature that integrates listings, lead capture and other interactive information directly into an agent’s social media account.

• Meanwhile, Open Home Pro is an open-house app that helps real estate professionals locate and interact with potential customers. Open Home Pro can help agents generate more leads, make their open house more visible on social media, and send interested parties follow-up emails.

Source: South Florida Agent (11/07/22) Ewasko, Anne

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