Salt & Straw Lincoln Road Miami Coming Soon
Terranova Corporation, a leading commercial real estate firm, and Chairman Stephen Bittel announced today that Portland, Oregon-based brand Salt & Straw, the beloved ice cream shop, is coming to Lincoln Road. The seven-year deal is set at 749 Lincoln Road, with Salt & Straw Lincoln Road occupying 1,525 square feet.
This is Salt & Straw’s third Miami location following its Wynwood and Coconut Grove openings, in addition to Oregon, Los Angeles, San Diego, Disney and more.
The cultural phenomenon Lincoln Road is experiencing is unparalleled; the district is becoming a real estate hotspot that rivals some of the nation’s most profound retail districts.
The strip, spanning eight blocks, is already home to 281 businesses, 65 restaurants and over 800,000 square feet of retail. The overlap of real estate markets makes Lincoln Road a prime location for businesses to capitalize on.
With the influx of new-to-market national restaurants to South Florida, and Lincoln Road in particular, the addition of Salt & Straw will be an asset in diversifying the district with its sweet treats.
What began as a single ice cream cart in the Alberta Arts District of Portland in 2011, Salt & Straw seeks to be more than just another ice cream store.
Instead, their goal is to be a gathering place by becoming part of the communities they serve, using their menu to highlight important issues and emphasizing the importance of good hospitality.
Salt & Straw’s name is another nod to the company’s desire to engage with their communities.
The company makes its ice cream in small batches, strategically modeling its ice cream after old-fashioned churners: a bucket of ice, rock salt to lower the temperature, and elbow grease.
Their name is a celebration of where ice cream has come from, and where Salt & Straw will continue to take ice cream through its artful storytelling and community engagement.