Fredrik Eklund Has Advice For Buyers In A Tough Real Estate Market

A particularly competitive real estate market in which properties move quickly can be discouraging for buyers to contend with, especially first-time homebuyers who don’t have experience navigating it. To that end, Fredrik Eklund shared that when houses start selling so quickly, people rely on shopping off-market listings to stay one step ahead of the competition. “This has been a trend that’s happened,” Eklund revealed. “It was really during COVID, and then it continued because of the low inventory levels.”

Eklund also explained that staying informed and up-to-date on social media can help buyers take advantage of off-market sales. “That’s a real trend -– as you’re probably aware –- in the real estate industry, where agents kind of post … ‘coming soon’ or ‘sneak peak, DM me for more information,'” Eklund continued. “It’s always been a market in L.A. It’s becoming really big of a market in New York and everywhere else. Miami, that was the only thing you could buy for a long time in ’21 … because there was literally nothing on the market, and everything sold before it hit.”

When shopping for housing is competitive, properties are often sold before many buyers even get a chance to act on them. That’s why Eklund shared that a platform like his real estate app, REAL, can keep buyers updated with pre-listed postings from agents in real-time. “[It’s] maybe the only way you can snatch something up in a really hot market,” he added.

Download the free REAL app in the Apple App Store or Google Play Store.