A Pool and Gym Won’t Cut It: Developers Are Upping Their Game on Amenities to Stay Competitive in South Florida

Competition is fierce among multifamily developers as the influx of residents to South Florida is motivating them to attract tenants with community-building amenities. Developers are adjusting their approaches accordingly, with many exploring alcohol licenses—something normally only seen in commercial real estate. 

About 25% of surveyed renters said they left an apartment to find better apartment amenities and about one-fifth wanted improved community amenities in general. That’s according to the 2022 National Multifamily Housing Council/Grace Hill Renter Preferences Survey Report.