The Standard and Rosso Development Launch The Standard Residences In Midtown Miami — PROFILE Miami

Hospitality and real estate pioneers Standard International and Rosso Development, in collaboration with Alex Vadia’s Midtown Development, announce the launch of The Standard Residences, Midtown Miami. The property is the first-of-its-kind, offering the opportunity to live The Standard’s distinctive lifestyle, which to date has only been available at its hotels. The building blends culture, community and style with world-class design, amenities and service.

The 12-story building is located in the heart of Midtown, Miami’s most vibrant, walkable neighborhood, centrally positioned between The Design District and Wynwood. It will feature 228 pied-à-terre-style residences ranging from studios to two bedrooms, all designed and finished with The Standard’s distinctive touch. In the “anything but Standard” fashion, the building will be the first property in the area to recognize the emerging Flexible Living movement, allowing owners to lease out their units for terms as short as one month.

“For more than twenty years The Standard has tapped into our community’s desire for vibrant social experiences,” said Executive Chairman of Standard International, Amar Lalvani. “Now we are giving our loyal guests, and fans of what we do from around the world, the opportunity to live The Standard in a way that recognizes how the next generation wants to live. There is no better place to launch The Standard Residences than Miami, which has emerged as one of the most dynamic cities in the world, and just a place we love.”

“This project presents a new standard of living that is not defined by excess, it’s about soul and authenticity,” said Carlos Rosso, Founder of Rosso Development. “Coming to life in Miami’s most pedestrian-friendly and secure neighborhood, with everything you need at your fingertips, the building promotes a lifestyle rooted in community with a cool-factor that only The Standard can offer—all at an accessible price point.”

The Standard Residences, Midtown Miami has tapped the industry’s best talent for this debut. The building will be crafted by distinguished architects and designers, including award-winning Arquitectonica and Urban Robot. The building’s façade draws inspiration from the urban enclave’s storied past while connecting with the new energy of the neighborhood.

Residences will range in size from 432 square feet to 965 square feet and will express the ethos for which The Standard is known, meticulously designed interiors that provide that balance of style and functionality. Finishes include light wood plank tile flooring, gourmet kitchens with custom Italian cabinetry and Bosch appliances, while oversized bathrooms showcase stone vanities and double-suite rain showers.

“We endeavored to curate a distinctive residential experience, infused with the hospitality The Standard brand is known for,” said Giancarlo Pietri, Principal of Urban Robot Associates. “The vibe of the residences is tranquil in tone and texture— meant to evoke a sense of calm and comfort; While the public spaces nestled within are spirited and full of personality.”

In step with other Standard properties, residents will enjoy thoughtfully designed social spaces and amenities spanning 34,000 square feet across five floors. The expansive lobby will inspire residents to connect, work and play – with lounge areas and a Café. A lushly landscaped rooftop creates an elevated outdoor experience with a 60-foot, resort-style sunset pool, and signature rooftop restaurant and bar reminiscent of the vibe The Standard pioneered from LA to New York to London.

Wellness offerings include a state-of-the-art sweat room and fitness center, an infrared sauna, an indoor pickleball court, and yoga and stretch studios. A social floor features a karaoke bar and screening room, while co-working spaces include a private boardroom and zoom rooms. A pet spa rounds out The Standard Residences’ anything but standard amenity package. In addition, the ground floor of the property will showcase 10,000 square feet of retail boutiques selected by The Standard’s in-house team.

A dedicated Standard concierge will be available around the clock to assist owners and direct cultural and community programming. Residents will also gain access to The Standard’s “Friends with Benefits” program, which earns them preferred pricing at all The Standard hotel properties around the world.

The Standard Residences will be located at 3100 NE 1st Avenue, Miami, FL 33137. The project is set to break ground in 2022 with expected completion by mid-2023.